by Cella Consulting | Dec 3, 2012 | From the Field
Saying you’re a client-centric creative services organization is easy. Proving it is much more difficult. Recognizing that we operate in a world where every advertising dollar is being increasingly scrutinized we, as creative leaders, must focus our energies on what’s...
by Cella Consulting | Oct 15, 2012 | From the Field
A creative services manager must make many decisions in the course of managing her production process, including organization size, organizational design, when to make capital purchases, and when and what to outsource. Increasingly, the manager is also asked to...
by InSource Editorial Team | Aug 14, 2012 | From the Field
Guest Post by Kyle Sorvick The economy is in rough shape. Customers aren’t spending money like they used to. Your company’s budget is tight. The need for promoting your company’s goods is at an all-time high. Now is the time for in-house creative departments to show...
by Cella Consulting | Jul 16, 2012 | From the Field
Most in-house creative groups are known for their “bread and butter” work—the products that make up the majority of their work that they’ve likely created for years. But in addition to those products, the creative team likely produces many other products of which only...
by Cella Consulting | Jul 2, 2012 | From the Field
Location matters to every in-house creative services group. In the 2012 In-House Creative Services Industry Report, 77% of responding in-house creative teams indicated they reported in to a value-add department such as Marketing or Communications departments. The...