Metrics Monday – Strategic or Commodity?

Metrics Monday – Strategic or Commodity?

What division does your creative services department report into? More than two-thirds of responding creative leaders indicated their department reported through a strategic, value-adding department such as Marketing, Communications, Advertising, Brand or some...
Metrics Monday – Training Budget and Time

Metrics Monday – Training Budget and Time

In-house managers struggle with time and budgets for training. 31% of creative leaders have very limited funding for training—the most critical component of a creative department’s non-personnel budget, as our team members must continue to develop their skills in...

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