by Cella Consulting | Oct 7, 2013 | From the Field
An extremely important and unique portion of the creative hiring process is the portfolio review. In many cases portfolios are viewed prior to meeting a candidate, but an interactive, face-to-face discussion about specific portfolio pieces is equally important. This...
by Cella Consulting | Sep 23, 2013 | From the Field
“You like me! You really like me!,” Sally Field said in 1980 when she won her academy award. It’s famous, because it touched every viewer deeply. That’s what we want, isn’t it? To be liked? But Sally knows that being liked only gets you so far. You have to show focus,...
by Cella Consulting | Sep 9, 2013 | From the Field
Quite often your in-house clients, account managers, brand strategists or business analysts are trying to adjust the color of a graph, kern your typography, or change the structure of a sentence. I call this “backseat creative direction” and, as creatives, we like to...
by Cella Consulting | Aug 26, 2013 | From the Field
Good design is key regardless of channel, medium or technology. But in today’s market the growing technological and mobile savvy generations demand that whatever is created for print must have an interactive component as well. This article was originally published on...
by Cella Consulting | Aug 12, 2013 | From the Field
“The single biggest constraint on the success of my organization is the ability to get and to hang on to enough of the right people.” ~ Jim Collins, Good to Great: Why Some Companies Make the Leap… and Others Don’t Finding the right people can be...
