by Cella Consulting | Dec 3, 2012 | From the Field
Saying you’re a client-centric creative services organization is easy. Proving it is much more difficult. Recognizing that we operate in a world where every advertising dollar is being increasingly scrutinized we, as creative leaders, must focus our energies on what’s...
by Cella Consulting | Jun 5, 2010 | From the Field
Speak to any executive, regardless of industry, and they’ll always be fascinated to hear how other companies run similar functions. When used correctly, benchmarking can be an extremely effective learning and validation tool for leaders who are trying to improve...