by Kim Kiser | Nov 1, 2013 | Opinion Poll
In last month’s poll, 62% of responders said they augment their in-house creative team with specialty skills from agencies. Whereas in the past, sending work to agencies was viewed as defeat for an in-house team, nowadays, leveraging agencies is seen as essential....
by Kim Kiser | Nov 30, 2012 | Opinion Poll
No matter how large, talented or versatile your in-house creative team is, at some point, the need arises to hire an outside agency. The success of the partnership depends on how collaborative the relationship is and how much influence your in-house team has in...