by Peter Leeds | Mar 1, 2016 | Managing Outside Resources
It seems like internal creative groups are enjoying a resurgence these days, with more companies making the decision to hire designers and writers to handle their marcomms workload. But that’s not to say those internal teams don’t need external help. Whether it’s to...
by InSource Editorial Team | Dec 23, 2015 | From the Field
For many good reasons, partnering with an outside agency makes all the sense in the world. The most obvious being your team is at or over capacity with current work and a project has come up with a deadline that you know you won’t be able to meet. Or, in trying to...
by InSource Editorial Team | Dec 11, 2015 | From the Field
You lead or work as a member of an in-house creative team. Business is good. You definitely see the need for help in the near future. So, what do you do next? Actually, you have many options. But they’re not all equal. For example, you could hire an advertising or...
by InSource Editorial Team | Aug 19, 2014 | From the Field, Read This
Text by Ed Roberts, Photo by Camera One, Larry Lettera After an InSource board of directors meeting, I caught up with Robin McLoughlin, the global director of creative services at White & Case, a 113-year-old law firm founded by Wall Street attorneys Justin...