In our recent roundtable events in Phoenix and New York City, participants discussed how embracing change in order to grow the department, is often difficult for in-house creative teams. The majority of participants cited “resources” as their top obstacle, “moving from order taker to strategic partner” as their number-one growth goal, and “poor communication” as their top challenge to overcome.
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Majority Say No Creative Leaders at Executive Level: Summer Poll
In our summer poll, we asked members about creative leadership and where your team falls within the organizational structure of your firm. While 35% of respondents said they have one person calling the creative shots, much like a Chief Creative Officer, only 4% said...