More and more design publications and organizations are tailoring their messaging and programming to in-house teams. While once a niche audience, now HOW, GD USA and AIGA all sponsor annual design competitions, exclusively for the in-house crowd. Do industry awards add value or does this type of recognition fall flat in your organization?

Does your team enter design competitions?

  • Yes, winning awards strengthens our reputation internally (50%, 7 Votes)
  • Yes, winning awards boosts the team’s morale (43%, 6 Votes)
  • No, we have no budget for competitions (21%, 3 Votes)
  • Yes, winning awards helps attract top talent to our team (14%, 2 Votes)
  • No, management thinks they are an ego-stroking racket (14%, 2 Votes)
  • No, the awards mean nothing outside of our creative team (7%, 1 Votes)

Total Voters: 14

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  • Steve Benfield

    Most outside of the creative team believe that design awards (or most awards in general) are just fundraisers for the publications or organizations running them. The perception is just pay your fee and enter, and you will “win.” So most believe they don’t add value or always represent great work. Many designers believe that the big awards are granted based on how political correct your work is or how well connected you are in the inner design circles / communities. What do you all hear from your teams?