InSource Polishes Off Rebrand with New Website Design

Association for In-House Teams Re-Launches Website with a Modern Touch


New York, New York: InSource, the professional association for in-house creative leadership and management announced the re-launching of their website with a new look and improved features.   InSource was founded in 2002 and since then has gained an incredible member following of thousands. Because of the growth and change of the in-house community, InSource recognized it was time to focus on the one thing that brings the creative community together: their website.

InSource’s Director of Brand and Design, Eileen Riestra, stated, “Since our organization is all about the creative community, we wanted to look and feel like something any one of us could quickly relate to.” Focusing on this concept helped Riestra and her team come up with the visual distinctiveness that would be consistent throughout their new site. InSource went with a clean and simple look, keeping their original logo and color scheme.

With the help of Dog and Pony Studios (DPS), a creative marketing agency for financial institutions, InSource was out with the old and in with the new. The refurbished website now includes: a new CMS, an updated member directory, online forms and forum portals, an e-commerce option and improved responsiveness.

Click here to check InSource’s new website design. While you’re there, take a look at their articles from the field, two-minute tips, job board and Leadership books!

About InSource Inc.: InSource is the original and the largest professional organization for in-house creative teams; dedicated to best practices, networking and effective management strategy. InSource is about building relationships that matter for all functions including: communications, multimedia, digital and design.