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2013 In-House Industry Benchmarking Survey

For the third year in a row, InSource, the resource for creative in-house leadership, Cella, a management consulting company exclusively serving the needs of in-house creative leaders, and the BOSS Group are teaming up to benchmark the in-house creative community.

Both InSource and Cella have missions that set them apart from most other in-house organizations in that they have identified “creative leadership” as their main focus. The results of this survey will provide valuable insights, a source of validation and direction to in-house creative leaders. The survey takes just about 10 minutes to complete, and you can access it by clicking the link below.

To take this year’s survey go to https://www.surveymonkey.com/s/2013InHouseIndustry_insource

While in the survey we will ask you to provide your corporate email address so that we can provide you the results and minimize multiple responses from companies. We will not report on or otherwise correlate your company name and the provided data outside of the specific context of creating an industry benchmarking report. Your participation will be anonymous. Thank you in advance for your participation in the 2013 In-house Creative Services Report.

Our 2012 survey featured data from more than 360 in-house creative departments that represented Fortune 500 companies, as well as middle market companies, educational institutions and non-profit organizations. The 2012 report is available for download at www.creativeindustryreport.com.