The size of in-house teams is growing!
The number of small teams (teams of 10 people or less) has decreased by 10 percentage points (from 69% to 58%). Consequently, there has been growth in teams of 11 to 20 and 21 to 30 team members. Headcount growth has come in the form of contract labor, as the percentage of teams composed of 100% full-time employees has decreased by six percentage points (from 55% to 49%).
Creative leaders must be careful in demonstrating a desire to grow their team. Too often a desire to grow a team can be viewed as “empire building”; leaders must be prepared to substantiate headcount requests based on business need. In addition, leaders need to be prepared to promote the adoption of new processes and tools to support the growth in order to grow in a mature, scalable manner.
This information comes courtesy of the 2014 In-House Creative Services Industry Report, co-authored by InSource, Cella Consulting, and the Boss Group. For a free PDF download of the report go to http://www.creativeindustryreport.com
Andy Brenits is President of the Board of Directors of InSource and Principal of Brenits Creative, a positioning and creative strategy firm that helps companies create consistent and emotional connections by blending business acumen, strategic planning, and creativity.
Before devoting his work full-time to InSource and Brenits Creative, he led creative teams at Fortune 500 brands such as Banana Republic, The Gap, National Football League, KPMG, and Arizona Public Service.
In addition to being a creative strategy consultant, Andy is also an advisor to the HOW Design Live conference who speaks and writes about creative management issues.
He has also taught brand strategy at both the undergraduate and graduate levels, most recently at Columbia University. He earned his Master’s Degree in Design Management from Pratt Institute and has a BFA in Graphic Design from the School of Visual Arts.
When he isn’t managing his to-do list, he’s busy cooking and taking photographs of his cactus flowers and family. He is currently working on a series of articles for HOWDesign, and serving on a new public arts council for the Town of Queen Creek where he lives with his family.
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