Cost-Effectiveness and Brand Intimacy = Value

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Guest Post by Kyle Sorvick
The economy is in rough shape. Customers aren’t spending money like they used to. Your company’s budget is tight. The need for promoting your company’s goods is at an all-time high. Now is the time for in-house creative departments to show their creativity and prove the value of expanding in-house creative resources.
Kyle Sorvick has been the lead of the Marcus Theatres’ graphic and digital design department for 4 years and has over 10 years of design experience with companies such as Harley-Davidson, Northwestern Mutual, and Realtor.com. Since joining Marcus Theatres, Kyle and his team have helped developed designs that include a massive website redesign, digital signage rollout, and new branding guidelines.


Get more insights from in-house creative leaders like Kyle. Download your free copy of the 2012 In-House Creative Services Industry Report today.

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