In response to last month’s poll regarding how centralized design and brand governance is in your firm, many of you commented that controlling outliers depends on upper management support. Is there strong brand advocacy from the top down in your firm? How well does your firm communicate the importance of your brand to the organization? Take this month’s poll and leave a comment in the thread below.
Majority Say No Creative Leaders at Executive Level: Summer Poll
In our summer poll, we asked members about creative leadership and where your team falls within the organizational structure of your firm. While 35% of respondents said they have one person calling the creative shots, much like a Chief Creative Officer, only 4% said...