If your delivery date is Feb. 2, DO NOT deliver on Feb. 3 and expect anything less than an aggravated client who no longer trusts you.

In-house creative leaders need to care about improving and nurturing their client relationships as well as monitoring and improving how their staff is dealing with clients. Follow through on projects and promises are key and is often overlooked at busy times.

It’s as simple as this: If clients don’t like you, they stop coming around. When they stop coming around, you have no work. No work = no job.

Most people will take your cue: If you’re organized and able to articulate and maneuver reasonable and not-so-reasonable expectations, plus deliver on your promises, they will generally follow suit as a mutual respect.

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