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In-House Perspectives

New York, NY
A shared passion for amazing design is what attracts talented individuals to pursue careers working with in house creative teams. But heavy workloads, unrealistic deadlines, excessive rounds of client changes, inadequate respect for best practices of design, and other workplace demands can take their toll on the smooth operation of in-house creative teams and job satisfaction. Successful in house creative leaders are motivated to help team members develop a clear understanding of business goals and strategies, as well as tracking measurable outcomes that contribute to the return on investment for their organizations, as the key to making improvements and growing stronger as creative professionals.  Martin Schott (Director, Creative Services at Lincoln Center for the Performing Arts), Ilana Greenberg (Creative Director at GDUSA/Graphic Design USA Magazine), and David Lesué (Creative Director at Workfront) shared their insights on the work of in-house creative teams as the featured speakers at the 2015 InSource Signature Event held at the SVA Theatre in New York City on November 18, 2015. These three presentations sparked a lively discussion about the opportunities and challenges of in-house creative teams among those who attended this evening event. A gallery of images from the event is up on our Facebook page, and you can download a printable PDF of the full highlights from the event here:   Special Thanks to Our Global Partners and Supporters. All of us at InSource greatly appreciate Adobe, Boom Ideanet, Brilliant Graphics, The Creative Group, Dog & Pony Studios, GDUSA, HOW, InMotionNow, Meta Communications, Utopia, and Workfront for their generous donation of sponsorships, materials, and services to support the work of InSource!  
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Theory+Practice, Managing Change with In-House Creative Departments

New York, NY
Managing change is an opportunity, not a problem, for in-house creative leaders. Integrating theoretical constructs for managing change with practical experience is a powerful combination in helping in-house creative leaders thrive in today’s world. Jeni Herberger (a corporate strategist who leads The Fulcrum Agency based in Seattle, Washington) and Bob Calvano (Vice President, Design, at A+E Networks based in New York City) shared their insights on this topic as the featured speakers at the 2014 InSource Signature Event held at the Fashion Institute of Technology in New York City on December 3, 2014. Their dynamic presentations provided perspective and inspiration for those who attended this evening event. A gallery of images from the event is up on our Facebook page, and you can download a printable PDF of the full highlights. Special Thanks to Our Global Partners, Event Sponsors and Supporters. InSource greatly appreciates Adobe (adobe.com), Aldine (aldine.com), Appleton Coated (appletoncoated.com), AtTask (attask.com), Bridgeman Images (bridgemanimages.com), Brilliant Graphics (brilliant-graphics.com), GDUSA (gdusa.com), HOW (howdesign.com) InMotionNow (inmotionnow.com), MetaCommunications (metacommunications.com), and Shutterstock (shutterstock.com) for their generous donation of sponsorships, materials, and services to support the work of InSource! Thanks to Boom Ideanet (boomideanet.com) our underwriting sponsor for this event.
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