On March 2, 2005, InSource hosted “A Seat at the Table: Articulating Design’s Strategic Value to Management,” a presentation and panel discussion that featured design business authority Moira Cullen, Creative Development Strategist at Hallmark Cards, as guest speaker. Moira’s incisive presentation opened with an analysis of design’s strategic business value, then detailed a practical, 3-part framework within which to articulate that value to both colleagues and senior management. Topics discussed included the need for collaboration, the power of properly framing ideas through the use of language and the importance of discussing creative potential and process through the specific language of business. Following Moira’s presentation, she participated in a roundtable discussion. This event, sponsored by Mohawk Paper, was held at Wyeth in Madison, New Jersey.