On June 1st, 2005, InSource hosted “Forging Brand Consistency from the Inside Out” presented by The Vanguard Group’s Donna MacFarland (Senior Manager, Vanguard Brand Management Team), Brad Kear (Vanguard Brand Design Director) and, representing the external consultancy team, Carla Hall of Carla Hall Design Group. The panelists presented a priceless glimpse into their strategy and process surrounding ensuring brand consistency across all consumer touchpoints. Additionally, they focused on establishing a cross-functional, multi-disciplinary team, engaging internal resources, ensuring management support and defining and maintaining measurements throughout the process. This sold-out event, sponsored by Mohawk Paper, was held at Pfizer headquarters in Madison, New Jersey.