Chants of “In-House, In-House, In-House” served as the rallying cry to kick off an evening of networking and community building among in-house creative leaders who came together for InSource In-House Perspectives 2 held on September 29, 2016, at GlobalEdit Headquarters (a venue with stunning New York City skyline views) located at 32 Avenue of the Americas in New York City.
Inspired by the presentations of four featured speakers along with a follow-up panel discussion, a crowd of more than 100 people showed their enthusiasm for working in the world of creative services, as well as their eagerness to learn more from each another, in this sold-out InSource event. Alex Center (Design Director at Coca-Cola), Carol Carter (Head of Global Creative Services at BlackRock), Steve Kalalian (CEO of GlobalEdit and Industrial Color Brands) and Peter Leeds (Director, Global Creative and Brand Activation at Pitney Bowes) shared their insights on the joys and challenges of achieving their goals and applying best practices in their work.
See what you missed below, and download a PDF (at the very bottom).
Highlights from In-House Perspectives 2.
Carol Carter – In Sourced To India
At InSource’s Signature Event in NYC, Carol Carter (Head of Global Creative Services at BlackRock) provided a candid description of her experience in expanding her creative team by establishing a team in Mumbai, which required a global, crossfunctional effort and led to positive results.
Peter Leeds – Five Ways To Demotivate, Demoralize And Ultimately Destroy An In House Creative Team
Peter Leeds (Director, Global Creative and Brand Activation at Pitney Bowes) offered a provocative perspective as a reminder for in-house creative leaders to consider five factors that can lead to the opposite results of what successful leaders want to achieve by adopting the following destructive approach.
Steve Kalalian- Learning To Love Technology
Steve Kalalian (CEO of GlobalEdit and Industrial Color Brands) spoke about the evolving opportunities for combining creative skills and talents with state-of-the-art technology from his perspective working in a 25-year tech enabled creative production company.
Alex Center – The Future In House
Alex Center (Design Director at Coca-Cola) shared highlights from his personal journey as an in-house creative leader in both a small and large organization, which has strengthened his belief that the future of branding is in-house.
Speaker Panel – InSource’s In House Perspectives 2
Nathalie Heywood Smith (who volunteers as InSource Director of Membership Engagement) facilitated a lively panel discussion focused on career strategies for InSource members in an ever-evolving marketplace.