How do you gain respect and get attention?
Too often you see designers emailing their work to the internal client with no backup as to who, what and why, no explanation and no next steps. If you want your clients to disrespect your work and your team, keep doing this. Otherwise consider the below:
Present your designs effectively. Ask to be involved in face-to-face presentations, these are better than sending work via email, whenever possible. Set up the meeting with your strategy, explain the overall concept and discuss your recommendations.
Address your clients’ needs in a smart and savvy way that resonates with them. Whenever possible, tell a story about why you chose a certain route and discuss best practices based on past experiences. You want your clients to come to know you and your teams as the experts.
Plan and run better meetings
Meetings are a necessary evil in our business. Between staff meetings, project planning and review meetings, vendor meetings, and of course client meetings, its any wonder we get real work done at all. But one thing I have learned in almost 25 years in the creative...
