Saying you’re a client-centric creative services organization is easy. Proving it is much more difficult. Recognizing that we operate in a world where every advertising dollar is being increasingly scrutinized we, as creative leaders, must focus our energies on what’s most important to our internal customers. It’s no longer enough to just be “down the hall” ready to serve.


For information about how Cella can add value to your business through consulting, coaching, and training, please email This article was written by former Cella Consultant Mark Shafer.

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