Coming up with clever concepts is a common challenge faced by all creative professionals. But for in-house designers who work on the same brand day in and day out, keeping fresh can be even more of an uphill battle. Yet experienced in-house professionals will tell you there’s plenty of room for innovation in a corporate environment. Take it from Glenn John Arnowitz who helped build – and now manages – an award-winning team of six designers in the creative services department at Wyeth, a research-based, global pharmaceutical company. He and his team have learned valuable tactics for sustaining a strong creative spirit no matter what hurdles they must cross. Arnowitz shared some common inspiration obstacles and real-world cures for overcoming them and motivating team members. Click on this link to read the article: tcgezine-interview_1