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By Barbara Moser

There are many similarities between change management and team sports. Sports metaphors can be great motivators. Nike’s Just Do It campaign is still at it and always changing. Under Armour isn’t only worn under anymore. These are teamwork examples of forward-thinking marketing opportunities, which discover untapped opportunities to build cultural and community awareness.

About InSource Content Contributor Barbara Moser

BarbaraMoserBarbara Moser uses her 20+ years of advertising agency experience and applies it to the corporate healthcare industry, serving on teams integrating digital and creative projects. She is part of a team of designers with strong Project Management skills, who deliver informational corporate brand results. A former Velodrome bicycle racer, she enjoys reading about art, creativity, sports psychology and riding her custom Italian road bicycle.

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