Many designers, editors and other individual contributors in the creative department aspire to be on the management team. This aspiration is sometimes founded in a genuine desire to shape policy, develop talent and move the department forward. For others, they desire a pay increase, fancy title and maybe even an office. But regardless of why a team member aspires to be a manager, few are clear on what their managers do all day.

For information about how Cella can add value to your business through consulting, coaching, and training, please email This article was written by Cella Vice President and General Manger Jackie Schaffer.

To comment, please:

Login or Sign Up