In today’s world of budget cuts and creative services being outsourced, more and more creative leaders are asked to justify all expenditures. As the Creative Services function grows to become an in-house agency, a vital step is the introduction of Account Management. But in the current climate, management wants metrics to substantiate hiring of what doesn’t appear to be a direct asset to the organization. Here are a few ideas to keep in mind when providing metrics on the benefits of hiring Account Managers.

For information about how Cella can add value to your business through consulting, coaching, and training, please email This article was written by Cella Consultant Susan Hunnicutt.

Metrics are all-important tools for making the case to upper management for additional staffing or other resources. Get valuable benchmarks from your in-house industry peers by downloading the free the 2013 In-House Creative Services Industry Report.

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