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Creative is Not Manufacturing—The Importance of Face Time

My initial introduction to process improvement involved the transfer of product technology from research and development into a manufacturing environment. This often meant taking semi-manual processes and applying automation to improve consistency and eliminate human error and waste.

When I began working with creative services organizations I thought the same principles would apply and creative processes could be treated just like manufacturing processes. Now, there are many similarities between creative processes and manufacturing, particularly custom manufacturing. And, the closer you get to production, whether print, web or video, the more it really is like manufacturing. But I quickly learned that there are some areas where a manufacturing mindset just doesn’t work—specifically the goal of minimizing human interaction in the process.

For information about how Cella can add value to your business through consulting, coaching, and training, please email cella@cellaconsulting.com. This article was written by Cella Consultant Les Johnson.


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