I’ve heard a lot of negative statements about Creative Briefs but none more resounding than what I call the “Number One Challenge.” And I feel qualified to call this the number one challenge, as I’ve heard it repeated across the many companies I’ve worked with over the past 25 years.

 For information about how Cella can add value to your business through consulting, coaching, and training, please email cella@cellaconsulting.com. This article was written by Cella Consultant Rena DeLevie.

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