Quite often your in-house clients, account managers, brand strategists or business analysts are trying to adjust the color of a graph, kern your typography, or change the structure of a sentence. I call this “backseat creative direction” and, as creatives, we like to control what we do best, so it can be frustrating when clients get too involved in the creative process. While it’s important to get their input, client interference should be minimized. So rather than whine about it or get defensive (which ultimately hurts you), there are steps to take throughout the creative process that will help both you and your client be more effective and happy.
For information about how Cella can add value to your business through consulting, coaching, and training, please email [email protected]. This article was written by former Cella Consultant Tom Klug.