In today’s business climate, the more value your creative services organization can contribute to your company’s bottom line the better. As part of your ongoing effort market your group’s services within your company, do not overlook collaborating with your company’s Proposal Center or Business Development Operations.

Marketing budgets for advertising and collateral development is ever shrinking. And, many small companies have red-lined their marketing budget altogether. Meanwhile, business proposals will remain the life’s blood of your company’s continued growth and can become the primary marketing vehicle. Therefore, becoming a partner with revenue-generating operations, such as a Proposal Center, may save your group from becoming the company albatross, heading for extinction.

For information about how Cella can add value to your business through consulting, coaching, and training, please email This article was written by Cella team member Ceil Wloczewski.

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