Articles

It seems like internal creative groups are enjoying a resurgence these days, with more companies making the decision to hire designers and writers to handle their marcomms workload. But that’s not to say those internal teams don’t need external help. Whether it’s to fill resource gaps during peak times or to provide some specialized set of skills, there’s always a need for great creative partners.

From interns to your most experienced team members, everybody can use coaching no matter what their discipline. If you have pride in your work, as most people do, improvement is a career-long pursuit. As a team member of various in-house agencies over the years, I have always welcomed input, whether I agreed with it or […]

When partnering, there are challenges you are inevitably going to face both internally and externally.

Just as bad as the creative person who always says “no” or “not possible,” is the creative who always says “yes” to even the most unreasonable or impossible request. Pull a rabbit out of your hat too often, or even when it’s not really needed, and you will have trained your account team to give little thought as to what is a decent amount of time for a job to be done and done well.

You built a great team, they are producing amazing results, the work and the people get accolades from everyone in the organization…now what?!

Training and challenging ourselves with new technologies and new projects (within our position if possible, but also outside and on our own time) The more the industry changes, the more you must adapt Like other industries, our industry is constantly changing. That’s why you must adapt your core skillset to what the market of today […]

What can we learn from each other? And how can we better support each other? As long as a distinction is made between “in-house” and “external” agencies, people will always ask: How can the two groups peacefully co-exist? It’s more accurate, and more productive to think instead of how the two groups can make each other, […]

You lead or work as a member of an in-house creative team. Business is good. You definitely see the need for help in the near future. So, what do you do next?

The penetration of in-house agencies has increased 16 percentage points since 2008 to a surprising 58%. That’s not a slight movement, more like a quantum leap.