Disengaged Employees? It Might Be The Leader, Not The Job.
As any experienced leader can tell you, motivating your team to perform at their highest level of achievement can be a real challenge. When you encounter a disengaged employee – exemplified by degraded performance, decreased team participation, and poor attendance – what do you do?More
Because you can’t afford to make a mistake: 7 ways to evaluate external creative partners.
It seems like internal creative groups are enjoying a resurgence these days, with more companies making the decision to hire designers and writers to handle their marcomms workload. But that’s not to say those internal teams don’t need external help. Whether it’s to fill resource gaps during peak times or to provide some specialized set of skills, there’s always a need for great creative partners.More
5 Tips for Team Coaching
From interns to your most experienced team members, everybody can use coaching no matter what their discipline. If you have pride in your work, as most people do, improvement is a career-long pursuit. As a team member of various in-house agencies over the years, I have always welcomed input, whether I agreed with it or […]More
Managing Client Expectations
Just as bad as the creative person who always says “no” or “not possible,” is the creative who always says “yes” to even the most unreasonable or impossible request. Pull a rabbit out of your hat too often, or even when it’s not really needed, and you will have trained your account team to give little thought as to what is a decent amount of time for a job to be done and done well.More