Articles - InSource

December 1, 2016

December 1, 2016

How to Master Your Project Launch Process

For many creatives and marketing teams, the creative brief has been the end-all, be-all of the project launch process for a long time. But according to the Content Marketing Institute, today’s industry demands 76% more content than before—and the traditional creative briefing process can’t keep up with that velocity. That’s why the most successful teams […]

November 10, 2016

November 10, 2016

No Longer Part of a Team

By Jeff Boarini Recently, some little folks visited and brought along a copy of The Lego Movie which we all watched. The message of the film could not escape me, as the theme song was repeatedly drilled deeper and deeper into my consciousness: “Everything is awesome. Everything is cool when you’re part of a team.” […]

October 27, 2016

October 27, 2016

Managing Your Team’s Creative Fire

By, Ken Carlson, Creative Director, Williams Lea In today’s social environment, it seems we are more connected than ever, but are we? Texting is great for a quick confirmation or “on my way” message, but when did it become a substitute for engaging someone sitting across the office? I’m sure we’ve all heard the old-timers […]

October 27, 2016

October 27, 2016

You work in the same organization, but do you speak the same language?

You may be sharing your ideas and opinions with in-house clients and mangers, but do they really hear you? To illustrate my point, let me tell you a quick story about Jill Magid, an American conceptual artist. For a street-art project in Amsterdam, Jill wanted to decorate the city’s surveillance cameras with colorful rhinestones. But […]

October 20, 2016

October 20, 2016

3 Ways You Can Find a Great In-House Design Gig

We’ve all heard the old saying that it’s “not what you know, but who you know” when it comes to getting a new job. Look, lets be honest with ourselves for a moment shall we? We’re all talented, creative, and experienced to one degree or another. And we have great degrees, certifications, portfolios, and resumes […]

October 16, 2016

October 16, 2016

Majority Say No Creative Leaders at Executive Level: Summer Poll

In our summer poll, we asked members about creative leadership and where your team falls within the organizational structure of your firm. While 35% of respondents said they have one person calling the creative shots, much like a Chief Creative Officer, only 4% said their top creative carried a Chief title. And the majority, at 52%, said that no creative leader at their firm sat at the executive level.

October 13, 2016

October 13, 2016

4 Reasons Your Creative Spark Feels Shot

Most creatives have found themselves stuck in a creative rut at some point or another. For starters, in-house creative teams have to keep up with more work than ever before. According to the 2016 In-House Creative Services Industry Report, nearly half of the in-house creative teams of every size reported working on over 1,000 projects […]

Two Minute Tips

October 11, 2016

Two Minute Tips

October 11, 2016

Simplify Employee Evaluations

Employee evaluations are no easy task for busy managers, are they? Well, here’s how to simplify this process and come out with great results. A seasoned manager meets with their staff on a one-on- one basis weekly or bi-weekly to review how they are doing on top-tier projects as well as how things are going with their professional […]

October 4, 2016

October 4, 2016

Design Thinking

How much is design thinking and creativity a part of your in-house agency offering and culture? Take InSource’s one-minute poll on issues creative leaders care about. We’ll report the results from your peers next month on the InSource website and in our newsletter. Poll not appearing correctly below? Click here to take it directly on the survey site. Create your […]

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