5 Tips on the Art of Writing Job Descriptions for Creative Positions
There’s a lot of variety when it comes to job descriptions, from the overly casual to the dense, dry and daunting. Ideally, there’s a balance. Learn how to strike it with these tips on writing job descriptions for creative positions. Are your job descriptions for creative roles too laid back? Certain job descriptions scream “super-fun […]More
How can you demonstrate the value of design in business?
The best way to demonstrate how design drives value for a brand is to point out how creative work touches virtually every aspect of your organization. From branding to design – and from your visual identity to messaging – design is a unifying factor to support marketing and business development efforts. In years past, I’ve […]More
Walk around about It
If you don’t have the luxury of having nice weather all year round, like here in New York, you probably look forward to the first sign of a warm day. This whole winter you likely sat inside cooped up in your office, rarely leaving your desk (besides to get up and get coffee). You are […]More
So you got kicked out?
It’s ok, you’re not the only one. Here’s some advice from a woman who was in that very same spot. Let’s call it “In hindsight advice”: Day one Drink. Do not pass go! Do nothing but cry in your beer. No phone calls, drunk driving or drunk texting. Tell your spouse and stop right there. […]More
Your Guide to Building the Best Creative Team
Attention employers: Building a great creative team doesn’t have to be a challenge. Knowing that the process is part art, part science will keep you on track. I recently spoke at the HOW Design Live Conference about top trends impacting creative teams, including accelerating technological advancements and an increasingly competitive landscape for recruiting and retaining […]More
How to Recruit (Tactfully) at Creative Industry Events
What’s the best way to recruit — discreetly — at an industry event while respecting the privacy of fellow attendees? We’ve got some advice for you. When creatives talk about “networking” at industry events, they often mean executives pursuing new accounts or job seekers exploring career opportunities. But considering today’s competition for creative professionals with […]More
Critique without criticism
We’ve all heard this feedback: “It’s fine.” or “I don’t like your use of that [color/shape/photo/etc].” Both of these types of responses are what I call Creative Death Blows. They provide no constructive feedback. Those responses are lazy and opinionated. No one learns; nothing is gained; only a line has been drawn. Learning how to […]More