Articles

There are so many reasons why it makes sense to always call for and follow a creative brief. And we’ll hit on some of those in just a second. But, from a creative person’s perspective, none might be more important than this: You’ll never know if you hit the mark if you don’t know what you are aiming for.

It seems we’ve all worked for the tyrant Creative Director who came up with the “winning” ideas and then doled them out to the staff to implement—only to leave them feeling deflated, dispirited, and minimized. Don’t be that CD.

If your company’s in-house creative department isn’t as productive as it needs to be, or you have a creative member falling short on performance, check your expectations.

Solving a design problem can become much clearer when you see how others have handled a similar situation.

A true leader earns respect and does not demand it – this is the difference between being a boss and being a leader.

So much of what we read in regard to being part of the creative industry is about how to keep our creative juices flowing. All of this is very important and helpful. Equally important are the life skills needed for maintaining a healthy, satisfying, productive, and engaging career. So, let’s dive in.