Gaining Client Trust
You might assume, as a member of an in-house agency, you might be afforded a measure of trust from your clients that is hard to come by for outside agency folk. After all, you are all on the same team and you are dedicated to the products and services of your company and none other.More
What to do when you don’t know what to do.
Here’s a tricky one. A client (or your boss) comes to you asking if you can handle a certain type of work that you’ve never done before. Sure, you know about it, and have been around other people doing it, but you, yourself, have never practiced that particular skill.More
Why it’s so important to use a creative brief
There are so many reasons why it makes sense to always call for and follow a creative brief. And we’ll hit on some of those in just a second. But, from a creative person’s perspective, none might be more important than this: You’ll never know if you hit the mark if you don’t know what you are aiming for.More