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Articles

From the Field
December 9, 2015
From the Field
December 9, 2015

“Going In-House” Just Makes Sense

The penetration of in-house agencies has increased 16 percentage points since 2008 to a surprising 58%. That’s not a slight movement, more like a quantum leap.
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From the Field
December 7, 2015
From the Field
December 7, 2015

Gaining Client Trust

You might assume, as a member of an in-house agency, you might be afforded a measure of trust from your clients that is hard to come by for outside agency folk. After all, you are all on the same team and you are dedicated to the products and services of your company and none other.
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From the Field
December 4, 2015
From the Field
December 4, 2015

What to do when you don’t know what to do.

Here’s a tricky one. A client (or your boss) comes to you asking if you can handle a certain type of work that you’ve never done before. Sure, you know about it, and have been around other people doing it, but you, yourself, have never practiced that particular skill.
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From the Field
December 2, 2015
From the Field
December 2, 2015

Why it’s so important to use a creative brief

There are so many reasons why it makes sense to always call for and follow a creative brief. And we’ll hit on some of those in just a second. But, from a creative person’s perspective, none might be more important than this: You’ll never know if you hit the mark if you don’t know what you are aiming for.
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Two Minute Tips
November 30, 2015
Two Minute Tips
November 30, 2015

A customer service attitude

If you have clients, then you need exceptional customer service chops.
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From the Field
August 20, 2015
From the Field
August 20, 2015

What you weren’t taught in design school

It seems we’ve all worked for the tyrant Creative Director who came up with the “winning” ideas and then doled them out to the staff to implement—only to leave them feeling deflated, dispirited, and minimized. Don’t be that CD.
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Read This
August 19, 2015
Read This
August 19, 2015

Read This: Design Management

All designers will feel that creativity and innovation are at the heart of their designs. But for a design to have an effective and lasting impact it needs to work within certain structures, or have those structures created suitably around it.
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From the Field
August 19, 2015
From the Field
August 19, 2015

Expectations drive outcomes for in-house creative departments

If your company’s in-house creative department isn’t as productive as it needs to be, or you have a creative member falling short on performance, check your expectations.
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From the Field
August 17, 2015
From the Field
August 17, 2015

Where Inspiration Comes From

Solving a design problem can become much clearer when you see how others have handled a similar situation.
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