InSource_Opinion_Poll

Majority Say No Creative Leaders at Executive Level: Summer Poll

In our summer poll, we asked members about creative leadership and where your team falls within the organizational structure of your firm. While 35% of respondents said they have one person calling the creative shots, much like a Chief Creative Officer, only 4% said their top creative carried a Chief title. And the majority, at 52%, said that no creative leader at their firm sat at the executive level.
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