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News

July 2, 2007
July 2, 2007

June 2007 Generating Ideas That Stick

Creative professionals are acutely aware of the ongoing need to develop good ideas and communicate these ideas in compelling ways. However, it takes more than good ideas to achieve maximum business success. Creative teams must do their best to generate “ideas that stick,” which means ideas that “are understood and remembered, and have a lasting impact” to change the thoughts and behavior of the people who are the focus of one’s attention. Dan Heath was the featured speaker for a half-day InSource event held on Thursday, June 21, 2007, at SAS Worldwide Corporate Headquarters in Cary, North Carolina. His lively presentation explored some of the reasons (including fear, greed and lack of empathy) why people have good ideas that don’t stick, described the 6 principles of “sticky ideas” (namely, “simple unexpected concrete credible emotional stories”) and offered practical insights that in-house creative managers and their teams can use to generate and champion well-constructed ideas in the corporate environment.
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March 20, 2007
March 20, 2007

2006 HOW Design Conference

The 2006 HOW Conference in Las Vegas may be over but Glenn John Arnowitz and Andy Epstein are still reeling from the excitement and spectacle of the enlightening sessions all held at the Mandalay Bay Hotel against the Vegas backdrop.
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March 16, 2007
March 16, 2007

InSource Feature Article

"This month's edition has evolved into an exploration and a celebration of in-house designers. It is a long overdue focus on a vital and complex segment of our community that deserves more recognition than it currently receives from colleagues, clients and upper management," states GD:USA publisher Gordon Kaye in his editorial.
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December 16, 2006
December 16, 2006

Kudos from HOW!

Of all the valuable design organizations out there - among the national associations and local creative clubs - there's one growing group that may have the most relevant to the day-to-day work lives its members.
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November 16, 2006
November 16, 2006

November 2006 The Business of In-House Design

Jeni Herberger was the featured speaker for a half-day InSource event held on Thursday, November 16, 2006, at Wyeth headquarters in Madison, New Jersey. Her lively presentation offered practical advice on a wide range of business strategies for in-house creative professionals, including how to build an effective structure for success as a creative team, tactics for becoming a profit center and the logistics of developing useful tools such as profit-loss statements and efficiency measures to increase the perceived value of in-house design services in the corporate environment.
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