News

The 2006 HOW Conference in Las Vegas may be over but Glenn John Arnowitz and Andy Epstein are still reeling from the excitement and spectacle of the enlightening sessions all held at the Mandalay Bay Hotel against the Vegas backdrop.

"This month's edition has evolved into an exploration and a celebration of in-house designers. It is a long overdue focus on a vital and complex segment of our community that deserves more recognition than it currently receives from colleagues, clients and upper management," states GD:USA publisher Gordon Kaye in his editorial.

Of all the valuable design organizations out there - among the national associations and local creative clubs - there's one growing group that may have the most relevant to the day-to-day work lives its members.

Jeni Herberger was the featured speaker for a half-day InSource event held on Thursday, November 16, 2006, at Wyeth headquarters in Madison, New Jersey. Her lively presentation offered practical advice on a wide range of business strategies for in-house creative professionals, including how to build an effective structure for success as a creative team, tactics for becoming a profit center and the logistics of developing useful tools such as profit-loss statements and efficiency measures to increase the perceived value of in-house design services in the corporate environment.