From the Field

For many creatives and marketing teams, the creative brief has been the end-all, be-all of the project launch process for a long time. But according to the Content Marketing Institute, today’s industry demands 76% more content than before—and the traditional creative briefing process can’t keep up with that velocity. That’s why the most successful teams […]

By Jeff Boarini Recently, some little folks visited and brought along a copy of The Lego Movie which we all watched. The message of the film could not escape me, as the theme song was repeatedly drilled deeper and deeper into my consciousness: “Everything is awesome. Everything is cool when you’re part of a team.” […]

By, Ken Carlson, Creative Director, Williams Lea In today’s social environment, it seems we are more connected than ever, but are we? Texting is great for a quick confirmation or “on my way” message, but when did it become a substitute for engaging someone sitting across the office? I’m sure we’ve all heard the old-timers […]

You may be sharing your ideas and opinions with in-house clients and mangers, but do they really hear you? To illustrate my point, let me tell you a quick story about Jill Magid, an American conceptual artist. For a street-art project in Amsterdam, Jill wanted to decorate the city’s surveillance cameras with colorful rhinestones. But […]

We’ve all heard the old saying that it’s “not what you know, but who you know” when it comes to getting a new job. Look, lets be honest with ourselves for a moment shall we? We’re all talented, creative, and experienced to one degree or another. And we have great degrees, certifications, portfolios, and resumes […]

Most creatives have found themselves stuck in a creative rut at some point or another. For starters, in-house creative teams have to keep up with more work than ever before. According to the 2016 In-House Creative Services Industry Report, nearly half of the in-house creative teams of every size reported working on over 1,000 projects […]

Introducing a new client to your in-house creative team can feel a bit like lifeguarding the deep end of a swimming pool. You know your client wants to splash around confidently—and quickly—but it’s up to you to make sure they have the tools to easily make it out of the shallows.

You’ve likely seen the meme below on LinkedIn and thought to yourself “Yes, this is so true. But what can I do about it. I don’t have a budget for training and development”. Or maybe you see that meme and think about yourself and wish your boss could break with a little budget to send […]

Early influences I am one of those lucky people who knew early on what I wanted to do when I grew up, and my parents always encouraged me to develop my talent. Growing up in a family full of business professionals I was encouraged to “do more art” rather than persuaded to focus on something […]