From the Field
Do you have a job description?
An oft repeated question, “Do you have a job description?” made me realize that people have a hard time verbalizing what they do and what they want when hiring a new employee. After all, everyone wants the driven, go-getter, multi-tasker, dynamic, amazing, creative, out-of-the-box thinker, but what is the job!? The truth is, adjectives and adverbs […]More
What To Do When The Top Boss Kills Your Idea In Front Of Others
You’re presenting your latest and greatest idea to a small group of internal clients, when suddenly the top decision maker jumps in. “It’ll never work,” he says. “Our customers couldn’t care less about that, so let’s not waste time or money.” Crickets. Everybody else slowly nods in unison, and that’s that. End of story. End […]More
Lessons learned working in-house that helped me be a better consultant
By the end of 2015, after being an in-house creative director for nearly 8 years and working in this field for over 20 years, I found myself self-employed for the second time in my career. Now, as I enter my fourth year as a brand and creative strategy consultant, I attribute some of my success as a business owner to my experiences and the lessons I learned by working in-house. Reflecting on that time being in-house, I can also say that my consulting mindset, and teaching instincts, also attributed to my success leading in-house creative teams.More
Agile Marketing: Common Questions Answered for Creatives
More and more marketing organizations are adopting Agile workflows to get more work done efficiently. According to the State of Agile Marketing 2018 by Agile Sherpas, 37% of marketers report using some form of Agile today, while 61% plan to implement Agile in the next year. While there’s a deluge of information on Agile for product, […]More
The Changing Relationship Between In-House and Outside Agencies
There has been a shift of power – creatively speaking – regarding to who “owns” brand and creative in corporate America. There was a time when anyone but the internal creative teams did new creative work or managed the outside creative agencies. However, for many years now some of the best creative work has come […]More
5 Tips on the Art of Writing Job Descriptions for Creative Positions
There’s a lot of variety when it comes to job descriptions, from the overly casual to the dense, dry and daunting. Ideally, there’s a balance. Learn how to strike it with these tips on writing job descriptions for creative positions. Are your job descriptions for creative roles too laid back? Certain job descriptions scream “super-fun […]More
How can you demonstrate the value of design in business?
The best way to demonstrate how design drives value for a brand is to point out how creative work touches virtually every aspect of your organization. From branding to design – and from your visual identity to messaging – design is a unifying factor to support marketing and business development efforts. In years past, I’ve […]More