Plan and run better meetings
Meetings are a necessary evil in our business. Between staff meetings, project planning and review meetings, vendor meetings, and of course client meetings, its any wonder we get real work done at all. But one thing I have learned in almost 25 years in the creative business is that people don’t like going to meetings. […]More
Do you have a job description?
An oft repeated question, “Do you have a job description?” made me realize that people have a hard time verbalizing what they do and what they want when hiring a new employee. After all, everyone wants the driven, go-getter, multi-tasker, dynamic, amazing, creative, out-of-the-box thinker, but what is the job!? The truth is, adjectives and adverbs […]More
What To Do When The Top Boss Kills Your Idea In Front Of Others
You’re presenting your latest and greatest idea to a small group of internal clients, when suddenly the top decision maker jumps in. “It’ll never work,” he says. “Our customers couldn’t care less about that, so let’s not waste time or money.” Crickets. Everybody else slowly nods in unison, and that’s that. End of story. End […]More
Lessons learned working in-house that helped me be a better consultant
By the end of 2015, after being an in-house creative director for nearly 8 years and working in this field for over 20 years, I found myself self-employed for the second time in my career. Now, as I enter my fourth year as a brand and creative strategy consultant, I attribute some of my success as a business owner to my experiences and the lessons I learned by working in-house. Reflecting on that time being in-house, I can also say that my consulting mindset, and teaching instincts, also attributed to my success leading in-house creative teams.More
2-Minute Tip: Budgeting
I am often surprised to hear that many in-house creative leaders are not running their own budgets for their departments. And because they are not the budget owner, they have very little say into what and how much goes into the budgeting process. We all know running an in-house creative team is similar to running […]More
New year clean-up!
I can’t see straight when clutter begins to take over. I can’t think clearly and lose focus. I’m sure I’m not the only one but I may be more sensitive to recognizing this issue within myself. Even though I’m a constant purger/straightener/cleaner, my work space still becomes cluttered with assets from multiple projects happening simultaneously. […]More
Agile Marketing: Common Questions Answered for Creatives
More and more marketing organizations are adopting Agile workflows to get more work done efficiently. According to the State of Agile Marketing 2018 by Agile Sherpas, 37% of marketers report using some form of Agile today, while 61% plan to implement Agile in the next year. While there’s a deluge of information on Agile for product, […]More
The Changing Relationship Between In-House and Outside Agencies
There has been a shift of power – creatively speaking – regarding to who “owns” brand and creative in corporate America. There was a time when anyone but the internal creative teams did new creative work or managed the outside creative agencies. However, for many years now some of the best creative work has come […]More