InSource provides THE network for collectively sharing professional experiences, knowledge and best practices that help empower all inhouse creative leaders to run their business most effectively.
InSource aspires to be THE global network for inhouse creative business leaders connected by common professional experiences, knowledge and best practices.
Started in 2002 by two managers of creative services, Glenn Arnowitz (then of Wyeth) and Andy Epstein (then of Gund, Inc.), InSource was formed out of the need for inhouse creative business leaders to come together and learn from each other. Glenn and Andy recognized that others like themselves were feeling isolated too and came together to create a common ground where leaders could enhance their understanding and develop common positions to maximize their impact and elevate the value of inhouse design in corporate environments.
Since those early days, roundtable discussions on topics relating to real-life challenges and best business practices have been at the heart of InSource. InSource has expanded it’ reach to thousands of creative professionals around the world through online channels and events.
Committed to creative leadership excellence and effective business management, InSource focuses on providing a platform to share ideas and practices among leaders of inhouse creative teams to encourage one another in various professional pursuits.
InSource was founded in September 2002 by Glenn John Arnowitz (Manager Creative Services at Wyeth at the time) and Andy Epstein (Creative Director at Gund, Inc at the time). Realizing that there were almost no opportunities for dialogue, training and support for in-house design directors and managers, they formed InSource to establish an association committed to addressing those issues.
Arnowitz and Epstein then started calling their peers and quickly found other directors like themselves who were feeling isolated and unsupported in their professional pursuits. InSource moved quickly to provide a venue for initiating dialogue designed to support the group. In 2003, InSource held a breakfast at Wyeth that included a powerful presentation by Peter Phillips of the Design Management Institute, a respected expert on in-house management, followed by a roundtable discussion where the attendees were able to both speak about the challenges their departments were facing as well as provide solutions to those challenges.
The excitement among the participants at having this opportunity to share ideas and strategies for improving their departments was clear, and InSource began to develop plans that would further its mission. For over 10 years, InSource has been growing, and influencing in-house leaders and creative professionals with thought leadership and tools to lead and manage their business. You can read more about our history in the 2013 article published in GDUSA; 10 Years Later: Where we’ve been & where we’re going.
We hope you’ll join us in our efforts to support ourselves and our peers in our pursuit of design and design management excellence.