Metrics Monday – Training Budget and Time

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In-house managers struggle with time and budgets for training.

31% of creative leaders have very limited funding for training—the most critical component of a creative department’s non-personnel budget, as our team members must continue to develop their skills in order to meet expectations in the changing communications environment. Teams with between 10 and 30 team members have the highest per team member training budget. The largest teams have the smallest per person budget.

This information comes courtesy of the 2014 In-House Creative Services Industry Report, co-authored by InSource, Cella Consulting, and the Boss Group. For a free PDF download of the report go to

About The Author

Andy Brenits is the President of InSource and creative services leader at APS. Passionate about the design process and how design can be used to increase, even drive, profitability when used effectively and consistently, he’s been providing thought leadership, creative solutions, and big ideas for 20 years. An inspired design leader, Andy is accomplished at driving strategy and process for creative teams and has a strong record in building, managing, and leading creative teams that deliver exceptional business results and creative ideas.

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