This month we kick off a new series where we get insight into the people within the InSource network. These InSights, as we are calling them, are aimed at providing just a little information about who is in our network, and what makes creative leaders tick.
This month, we get some insight from a new InSource board member Clarissa Zorr, who answers our questions from the standpoint of an experienced creative leader who is just getting into the in-house world. So without further ado, with would like to introduce…
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Why did you choose to join the board of InSource?
The natural progression in my career is to join an in-house creative department to provide strategic, management and creative guidance. In-Source is a great place to learn, share knowledge and best practices for creative leaders.
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What do you hope to accomplish during your term as Director of Brand and Design?
My goal is to help position InSource as a global network for creative business leaders by creating a vision for the brand based on the real needs from our members.
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How long have you been working in the creative industry?
13+ years
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Where do you work?
Brandemix
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Your title/role within the company:
Creative Director
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How many people do you manage?
2 designers, 1 production artist, 1 developer
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What services does your team provide?
Branding, advertising, marketing services from non-profits to Fortune 500 companies.
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Share a best practice experience:
I feel it’s imperative to collaborate and brainstorm with other people – team members, clients, photographers, developers, rock stars – because bouncing ideas off one another, and building on each other’s thoughts and strengths leads to energizing conversations and ultimately unprecedented solutions.
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What are you working on now that you’re excited about?
I’m wrapping up an internal communications project for a major beauty brand that includes identity development, brand guide, instructional materials, templates and all kinds of other goodies – I can’t wait for it all to come together!
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If you could share one piece of advice with another in-house creative leader, what would it be?
Uhmmm… this is not necessarily for another in-house creative leader, but for creatives in general:
1. Be kind and graceful to everyone at every level,
2. Trust your gut, and
3. Design is subjective.
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What inspires you?
Honestly… this will sound sappy, but my 22-month old daughter inspires me more than anything. She learns something new every single day – a new word, a new activity, a new feeling – when was the last time we learned something completely new?
She inspires me to learn something new everyday, and I strive to foster this continuous learning experience throughout her entire life. Amo você, Bianca!
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Where were you born?
Rio de Janeiro, Brazil – Cidade Maravilhosa!!!
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Where do you live now?
Brooklyn
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What is your favorite indulgence?
Chocolate, brownies, chocolate chip cookies, chocolate lava cake, chocolate ice cream, chocolate fountains… should I keep going!?
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What talent do you have that most people may not know you possess?
I can sing… even though my husband doesn’t agree with that and leaves the room whenever I start warming up my vocal cords.
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What is your favorite thing to do on a Sunday afternoon?
Go to the beach, weather permitting, and hang out with my baby girl, husband and 3 Italian Greyhounds.
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What inspired you to become a design leader?
I’ve been very lucky to have amazing leaders and mentors in my personal and professional life. I’ve received great guidance and knowledge from them and I feel that at one point in your life, you should try to pass on that wealth of inspiration and experience to an eager generation.
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If you could be doing something else with your career what would it be?
Working as an in-house creative leader, with other rock stars that are always pushing the envelope and not making the logo bigger.
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What was your first job?
My very first job, was working at a bagel shop, but I believe the question is related to my first design job – I started as an intern for an amazing branding agency, working for an amazing Creative Director, community leader, educator, and best dressed man ever. I had the honor of staying there for quite a few years, working my way up to Senior Designer.
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What did you get your degree in?
Graphic Design
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What is your favorite food?
Rice and beans. Homemade pasta (made by me) is a close second.
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What is your favorite vacation spot?
Anywhere warm… white sandy beach, clear, blue ocean with lots of cold beverages.