Metrics Monday- Growing Team Size

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The size of in-house teams is growing!

The number of small teams (teams of 10 people or less) has decreased by 10 percentage points (from 69% to 58%). Consequently, there has been growth in teams of 11 to 20 and 21 to 30 team members. Headcount growth has come in the form of contract labor, as the percentage of teams composed of 100% full-time employees has decreased by six percentage points (from 55% to 49%).

Creative leaders must be careful in demonstrating a desire to grow their team. Too often a desire to grow a team can be viewed as “empire building”; leaders must be prepared to substantiate headcount requests based on business need. In addition, leaders need to be prepared to promote the adoption of new processes and tools to support the growth in order to grow in a mature, scalable manner.

This information comes courtesy of the 2014 In-House Creative Services Industry Report, co-authored by InSource, Cella Consulting, and the Boss Group. For a free PDF download of the report go to

About The Author

I build the playground that creative people get to play in. I’m a left-brained creative, equally adept at leading both creative and operations, passionate about how design thinking can be used to drive innovation, strategy, and profitability. An inspired creative influencer and problem-solver with extensive experience at building, transforming, and leading marketing, branding, and creative teams that deliver creative ideas and business results for national and international brands. With industry experience that is as diverse as my knowledge of the creative process is deep I have provided creative solutions, thought leadership and design thinking to major brands such as Banana Republic, The Gap, National Football League, KPMG, HOW Magazine, and Arizona Public Service. Outside of the office I have been teaching visual design, marketing and brand strategy, and end-to-end user experience for over 10 years to design students in the undergraduate and graduate programs at, Pratt Institute, Rowan University, and Phoenix Art Institute. I am also the President of the Board of Directors at InSource, and have been consulting with HOW Magazine and the HOW Conference in various thought leadership capacities including development of the in-house curriculum for HOW U, webinars on managing and leading creative teams, writing for print and online, and as panelist and program advisor for the In-House Managers Conference since 2014. I earned my Master’s Degree in Design Management from Pratt Institute, and have an BFA in Fine Art and Graphic Design from the School of Visual Arts.