Massimo Vignelli Dies at 83

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Massimo Vignelli,  inspiration to designers, has passed away at the age of 83.

InSource is saddened to learn of the loss of our friend and supporter Massimo Vignelli who shared his insights, and examples of the power of design from his extraordinary work over the past 60 years, with in-house leaders in April of 2013.

Massimo reminded us what it means to be a professional designer stating that  “…as a designer, I’m there to do what the client needs, not what the client wants.”

Thanks for leading us, teaching us and inspiring us Massimo!  Your experiences and willingness to share will always be appreciated and never be forgotten. What a highlight in our lives to have met you!

Massimo Vignelli with InSource board members Andy Brenits, Kim Kiser, Robin Colangelo, and Cindy Salant


About The Author

I build the playground that creative people get to play in. I’m a left-brained creative, equally adept at leading both creative and operations, passionate about how design thinking can be used to drive innovation, strategy, and profitability. An inspired creative influencer and problem-solver with extensive experience at building, transforming, and leading marketing, branding, and creative teams that deliver creative ideas and business results for national and international brands. With industry experience that is as diverse as my knowledge of the creative process is deep I have provided creative solutions, thought leadership and design thinking to major brands such as Banana Republic, The Gap, National Football League, KPMG, HOW Magazine, and Arizona Public Service. Outside of the office I have been teaching visual design, marketing and brand strategy, and end-to-end user experience for over 10 years to design students in the undergraduate and graduate programs at, Pratt Institute, Rowan University, and Phoenix Art Institute. I am also the President of the Board of Directors at InSource, and have been consulting with HOW Magazine and the HOW Conference in various thought leadership capacities including development of the in-house curriculum for HOW U, webinars on managing and leading creative teams, writing for print and online, and as panelist and program advisor for the In-House Managers Conference since 2014. I earned my Master’s Degree in Design Management from Pratt Institute, and have an BFA in Fine Art and Graphic Design from the School of Visual Arts.

1 Comment on "Massimo Vignelli Dies at 83"

  1. Vivian Fransen

    Massimo will go down in history as a design legend. We were blessed by his presence as part of the history of InSource speakers.

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