Panel Event on The In-House / Outside Agency Relationship

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Panel Event on The In-House / Outside Agency Relationship.

Thursday, November 14th, 2013 from 6:00 PM to 9:00 PM (EST)

Fashion Institute of Technology, Katie Murphy Amphitheater, New York, NY.

InSource presents a panel event discussing best practices for how in-house and outside agencies can best collaborate, featuring Ken Carbone (Founding Partner & Chief Creative Director, CSA Carbone Smolan Agency), Thomas Wright (Director of Advertising and Design, Neenah Paper), Randy Hunt (Creative Director, Etsy), Hilary Greenbaum (Director of Graphic Design, Whitney Museum of American Art), Gail Bichler (Creative Director, New York Times Magazine), Gael Towey (Creative Director, Gael Towey & Co), Andy Epstein (Team Lead, The BOSS Group at Merck), and Michael Lee (Forbes Contributor on the marketing environment and founder of Madam).

In-house design leaders have the skills necessary to create successful businesses units within their organizations and partner with outside agencies, although this is often easier said than done.

This discussion will share best practices, brainstorm fresh ideas and energize you to make changes within your team and processes.

The panel will feature candid conversations with design leaders from the agency and in-house community. Discover how these trail blazers have pushed the definition of design management and gained respect for their craft and their teams. The discussion will be moderated by Andy Brenits the in-house creative leader for APS, Professor of Brand Strategy and Design Management, and President of InSource.

Panelists slated so far include:

In celebration of InSource’s 10-year anniversary there will also be raffle prizes awarded to lucky attendees, including:

Begin the registration process here:

InSource is dedicated to bringing together in-house creative business leaders to share best practices, network with colleagues, and elevate the value of in-house creative organizations everywhere.

Panelist Biographies:

Ken Carbone, Founding Partner & Chief Creative Director, CSA Carbone Smolan Agency


Ken Carbone is a designer, artist, musician, author and teacher. He is the Co-Founder and Chief Creative Director of the Carbone Smolan Agency, a design and branding company in New York City. Under the design ethos to unify, simplify, amplify, Ken built a reputation for creating comprehensive design programs for a world-class clientele that includes W Hotels, Morgan Stanley, Christie’s, Tiffany & Co., Mandarin Oriental Hotel Group, Canon U.S.A. as well as celebrated institutions such as the Museum of Modern Art, Chicago Symphony Orchestra, Natural History Museum of Los Angeles, and the Musée du Louvre.

Ken is a professor at the School of Visual Arts and frequently lectures on design and creative inspiration. He is a featured blogger for Fast Company’s Co.Design as well as Huffington Post.

In addition to his design career he is an accomplished guitarist and says he might give it all up one day to play with Amanda Palmer.

Randy Hunt; Etsy, Creative Director.


Randy Hunt is Creative Director at Etsy, where he leads a team of designers creating the end-to-end experience, both online and off. Hunt feels strongly that designers must be able to build what they design, a perspective that fits naturally with Etsy’s culture of making and the love of craftsmanship. Hunt co-founded Supermarket, a curated design marketplace. Previously, he founded Citizen Scholar Inc. and worked at Milton Glaser Inc. and Number 17. He writes and lectures about design and has been a visiting designer and critic at many colleges and universities. His first book, Product Design for the Web will be published in November.

Thomas Wright: Neenah Paper, Director of Advertising and Design.


Tom Wright is the senior director, Design and Advertising for Neenah Paper worldwide. With over 25 years of hands-on experience in design, a passion for fine paper, and delight in value-added printing, he has continued to build Neenah’s leadership brand in the creative marketplace. Over the years, he has collaborated with a lengthy list of incredibly talented designers. Through the efforts of their collaboration, they have created and printed literally hundreds of award-winning paper promotions and annual reports, interior spaces, tradeshow displays, and more, which have appeared in nearly every major design and design publication competition.

Hilary Greenbaum; Whitney Museum of American Art, Director of Graphic Design


Hilary Greenbaum is the Director of Graphic Design for the Whitney Museum of American Art. She manages the development of the museum’s identity across multiple platforms including advertising, exhibition graphics, signage, digital media, and various printed materials. Hilary holds a BFA from Carnegie Mellon University, an MFA from the California Institute of the Arts, and teaches as an adjunct professor for NYU’s School of Continuing Studies. She is also currently serving on the AIGA/NY Chapter Board of Directors. Prior to her current position, she served as a staff designer and design columnist for The New York Times Magazine.

Gail Bichler: New York Times Magazine, Creative Director.


Gail Bichler began her career at Chicago based Studio Blue, a design group that specializes in creating art books. She later founded Gail Bichler Design, a small studio catering to museum and publishing clients and taught at Minneapolis College of Art and Design. In 2004, She relocated to New York and worked as a freelancer for various studios and magazines, most notably 2×4, T, The New York Times Style Magazine, and The New York Times Sunday Magazine where she is currently the art director.  Gail’s work is in the permanent collection of The Art Institute of Chicago and has been recognized by the Society of Publication Designers (SPD), where she and her team have won the prestigious Magazine of the Year Award for The New York Times Magazine. Her work has also received honors from the Art Director’s Club, the AIGA, The Type Directors Club, and American Illustration. Gail is currently serving as an auxiliary board member of SPD.

Gael Towey: Creative Director, Gael Towey & Co.

Gael Towey began working at Martha Stewart Living in 1990 as founding Art Director. She designed the inaugural issue of the magazine, initiating the magazine’s distinct and iconic visual style. She helped spearhead the launch of five additional magazine titles that reflected the changing lifestyles of modern American women. As technology made it possible to forge even more powerful connections with audiences, Ms. Towey was the visual editor who ensured that MSLO consumers, viewers, users and readers had the best possible experiences with digital magazines, apps, video and with her most recent endeavor The Martha Stewart American Made Awards for creative entrepreneurship in small business, her final project before leaving the company in the Fall of 2012.

As MSLO became known for innovation, originality and design excellence, those hallmarks of the media brand informed and inspired the product businesses. Ms. Towey managed product development, marketing and packaging design across many MSLO merchandising initiatives including the Martha by Mail catalogue, Martha Stewart Everyday at Kmart, Martha Stewart Collection at Macys and Martha Stewart Crafts.

With Ms. Towey’s creative direction, Martha Stewart Living has won numerous awards in many categories, notably among them, the prestigious American Society of Magazine Editors awards for Design, Photography and General Excellence, and the AIGA Corporate Leadership Award, which recognizes the role of forward thinking organizations that have been instrumental in the advancement of design, the Chrysler Design Award in 1999, The Cooper Hewitt National Design Triennial Exhibition for product and packaging design, Martha Stewart Living: Boundless Beauty stop action cover was named one of the top ten magazine covers of 2010 by Time Magazine and App of the Year by Society of Publication Designers and Ms. Towey and her teams of designers have also won numerous SPD and Art Directors Club.

Andy Epstein: Team Lead, The BOSS Group at Merck

Andy Epstein started his career as a freelance designer and illustrator. Jumping into the world of in-house in 1992, Andy created and grew in-house design teams for Commonwealth Toy and Gund. He later restructured and expanded the hundred-person creative team at Bristol-Myers-Squibb and consulted at Johnson & Johnson. After a three year stint at Designer Greetings leading an in-house design team responsible for the company’s product lines and Point Of Sales materials, Andy has moved back into pharma heading up a 65+ managed services team for The BOSS Group at Merck.

Andy has written and spoken extensively on in-house issues and published “The Corporate Creative”, a book on in-house design, in partnership with F&W Publications in the spring of 2010. He is a co-founder of InSource, an association dedicated to providing support to in-house designers and design team managers and recently completed a 4 year engagement as head of INitiative the AIGA In-house Design program where he continued his efforts to empower in-house teams and raise their stature in the design and business communities.

Michael Lee: Forbes Contributor on the marketing environment and founder of Madam.

A native of England, Michael landed on the shores of New York 20 years ago and has been leaving his imprint and talent on many award-winning integrated campaigns ever since.

Michael has been centrally involved in numerous national and global campaigns.

Pitching and creating campaigns for Intel and JPMorgan, introducing numerous Volvos to the world, establishing MCI in the internet age, overseeing corporate campaigns for Exxon Mobil, helping Jaguar become more ‘Gorgeous’, encouraging people to ‘Talk to Chuck’, launching Howard Stern up to Sirius Satellite Radio, introducing ‘open for fun’ to Ritz Crackers lovers, handling a multitude of global products for Reckitt Benckiser, and recently, creating new work for the New York Stock Exchange.

Michael has been a member of the Euro RSCG Worldwide Creative Board, has judged numerous award shows including film juries at Cannes (most recently in 2011) the Clios and APAC’s ‘Spike’ awards.

Importantly at the outset of the then called “digital age”, Michael was assigned to instituting creative integration in a global network years before people knew what integration was.

Michael’s intuitive nature is frequently relied upon to forecast industry trends and inclinations.

And if that doesn’t ensure his credibility, he is also one of the few people on earth who understands the game of cricket.

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