Opinion Poll: Who made up that job title?

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Attracting top talent to work in-house can be a challenge — often due to misperceptions that in-house environments are less creative or too rigid. Another obstacle can be job titles. Corporate titles are often at odds with industry-standard creative titles, resulting in “made up” titles and muddy role clarity. Let us know if job titles are an issue at your company.

Written by Kim Kiser

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