It’s not just what you know… IHMC 2013

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As the saying goes, it’s not just what you know, but who you know.

At the HOW design conference series last year in Boston, the InHOWse Managers conference was running right next door to the Creative Freelancer’s Conference. As Ilise Benun recalls, ”… some of the in-house managers snuck over and asked me if I could recommend any freelancers. I was standing in a room of 450 freelancers and she wanted me to point out a few she could work with! Of course, I couldn’t do that so I made an announcement to the group and provided her email address to anyone who wanted to reach out — and many did!”

The planners of this years HOW conference have taken this as a cue, and one of the major efforts will be to bring the two groups together: the in-house managers who need freelancers, and the freelancers themselves.

So if you’re an in-house creative department manager looking for some contract help, there will be plenty of ways to connect with freelancers this year.

Day One: Matchmaking Happy Hour with CFC/IHMC attendees. HOW will bring everyone into the same room to network and get to know each other.

Trade Show Style Tables @ Happy Hour At that Happy Hour freelancers will have a place to show their portfolio while InHOWse Managers check out their work.

Day 2: CFC/IHMC Breakfast Roundtables. Again, you’ll have a chance to connect with more feelancers or talk a bit more with the ones you met the night before.

I happen to think this is a great idea for those of us in-house managers, who are “resource challenged”, and looking for a way to meet dependable, creative, and business-savvy freelance help. Register now for the IHMC or HOW Design Live so you can take advantage of this great opportunity to meet with TONS of freelance talent looking to become your go-to resource for creative work.

About The Author

I build the playground that creative people get to play in. I’m a left-brained creative, equally adept at leading both creative and operations, passionate about how design thinking can be used to drive innovation, strategy, and profitability. An inspired creative influencer and problem-solver with extensive experience at building, transforming, and leading marketing, branding, and creative teams that deliver creative ideas and business results for national and international brands. With industry experience that is as diverse as my knowledge of the creative process is deep I have provided creative solutions, thought leadership and design thinking to major brands such as Banana Republic, The Gap, National Football League, KPMG, HOW Magazine, and Arizona Public Service. Outside of the office I have been teaching visual design, marketing and brand strategy, and end-to-end user experience for over 10 years to design students in the undergraduate and graduate programs at, Pratt Institute, Rowan University, and Phoenix Art Institute. I am also the President of the Board of Directors at InSource, and have been consulting with HOW Magazine and the HOW Conference in various thought leadership capacities including development of the in-house curriculum for HOW U, webinars on managing and leading creative teams, writing for print and online, and as panelist and program advisor for the In-House Managers Conference since 2014. I earned my Master’s Degree in Design Management from Pratt Institute, and have an BFA in Fine Art and Graphic Design from the School of Visual Arts.