Join Us For An Evening With Massimo Vignelli

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InSource is dedicated to bringing together in-house creative business leaders to share best practices, network with colleagues, and elevate the value of in-house creative organizations everywhere. On April 25th, InSource will present:

Massimo Vignelli: Perspectives on the relationships between in-house and outside creative agencies.

Thursday, April 25, 2013 from 6:00 PM to 9:30 PM (EDT)

Fashion Institute of Technology, Katie Murphy Amphitheater, New York, NY.

Register before April 5 to get the early bird discount price! (details below)

Massimo Vignelli, born in Milan, studied architecture in Milan and Venice. President of Vignelli Associates, New York.

His work includes graphic and corporate identity programs, publication designs, packaging, architectural graphics, exhibition, interior, furniture, and consumer product designs for many leading American and European companies and institutions.

Mr. Vignelli’s work has been published and exhibited throughout the world and entered in the permanent collections of several museums. He is a past president of the Alliance Graphique Internationale (AGI) and the American Institute of Graphic Arts (AIGA), and a vice president of The Architectural League of New York. A major exhibition of Vignelli Associates’ work toured Europe’s most important museums between 1989 and 1993.

Mr. Vignelli is the recipient of many important national and international awards, seven Honorary Doctorates in Fine Arts; the 1982 Art Directors Club Hall of Fame; the 1983 AIGA Gold Medal; and the 1985 USA President’s Design Excellence Award. In 1996 he received the Honorary Royal Designer for Industry Award from the Royal Society of Arts, London. Lella and Massimo Vignelli received the 2003 National Design Award for Lifetime Achievement, and in 2005 received the Architecture Award from the American Academy of Arts and Letters.


  • Cocktails, appetizers, and networking with attendees and sponsors
  • Opening remarks – Andy Brenits, President, InSource
  • Keynote Speaker – Massimo Vignelli, President Vignelli Associates, New York
  • Q&A with Massimo Vignelli


  • Perspectives on how an agency could be an in-house manager’s advocate and resource
  • Keeping the creativity fresh within your brand and your in-house team
  • Advice for managing a creative leader’s career growth

Members and non-members of InSource and of the creative in-house community are welcome.

Value of the InSource Network

The real value of InSource is in the shared experiences of our members. InSource is the medium where your ideas can germinate. We serve as the platform for aggregating best practices in the art of managing and leading inhouse creative teams. Nowhere else is there a resource solely for creative leaders and business managers. It’s no longer lonely at the top. Now you can network with others who share your passion for excellence and have walked a mile in your shoes.

Register NOW for the Earlybird discounted price of $75 per ticket. After April 5, 2013, the ticket price goes up to $125. Space is limited, so register today!

About The Author

I build the playground that creative people get to play in. I’m a left-brained creative, equally adept at leading both creative and operations, passionate about how design thinking can be used to drive innovation, strategy, and profitability. An inspired creative influencer and problem-solver with extensive experience at building, transforming, and leading marketing, branding, and creative teams that deliver creative ideas and business results for national and international brands. With industry experience that is as diverse as my knowledge of the creative process is deep I have provided creative solutions, thought leadership and design thinking to major brands such as Banana Republic, The Gap, National Football League, KPMG, HOW Magazine, and Arizona Public Service. Outside of the office I have been teaching visual design, marketing and brand strategy, and end-to-end user experience for over 10 years to design students in the undergraduate and graduate programs at, Pratt Institute, Rowan University, and Phoenix Art Institute. I am also the President of the Board of Directors at InSource, and have been consulting with HOW Magazine and the HOW Conference in various thought leadership capacities including development of the in-house curriculum for HOW U, webinars on managing and leading creative teams, writing for print and online, and as panelist and program advisor for the In-House Managers Conference since 2014. I earned my Master’s Degree in Design Management from Pratt Institute, and have an BFA in Fine Art and Graphic Design from the School of Visual Arts.

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