2013 In-House Industry Benchmarking Survey

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For the third year in a row, InSource, the resource for creative in-house leadership, Cella, a management consulting company exclusively serving the needs of in-house creative leaders, and the BOSS Group are teaming up to benchmark the in-house creative community.

Both InSource and Cella have missions that set them apart from most other in-house organizations in that they have identified “creative leadership” as their main focus. The results of this survey will provide valuable insights, a source of validation and direction to in-house creative leaders. The survey takes just about 10 minutes to complete, and you can access it by clicking the link below.

To take this year’s survey go to https://www.surveymonkey.com/s/2013InHouseIndustry_insource

While in the survey we will ask you to provide your corporate email address so that we can provide you the results and minimize multiple responses from companies. We will not report on or otherwise correlate your company name and the provided data outside of the specific context of creating an industry benchmarking report. Your participation will be anonymous. Thank you in advance for your participation in the 2013 In-house Creative Services Report.

Our 2012 survey featured data from more than 360 in-house creative departments that represented Fortune 500 companies, as well as middle market companies, educational institutions and non-profit organizations. The 2012 report is available for download at www.creativeindustryreport.com.

About The Author

I build the playground that creative people get to play in. I’m a left-brained creative, equally adept at leading both creative and operations, passionate about how design thinking can be used to drive innovation, strategy, and profitability. An inspired creative influencer and problem-solver with extensive experience at building, transforming, and leading marketing, branding, and creative teams that deliver creative ideas and business results for national and international brands. With industry experience that is as diverse as my knowledge of the creative process is deep I have provided creative solutions, thought leadership and design thinking to major brands such as Banana Republic, The Gap, National Football League, KPMG, HOW Magazine, and Arizona Public Service. Outside of the office I have been teaching visual design, marketing and brand strategy, and end-to-end user experience for over 10 years to design students in the undergraduate and graduate programs at Sessions.edu, Pratt Institute, Rowan University, and Phoenix Art Institute. I am also the President of the Board of Directors at InSource, and have been consulting with HOW Magazine and the HOW Conference in various thought leadership capacities including development of the in-house curriculum for HOW U, webinars on managing and leading creative teams, writing for print and online, and as panelist and program advisor for the In-House Managers Conference since 2014. I earned my Master’s Degree in Design Management from Pratt Institute, and have an BFA in Fine Art and Graphic Design from the School of Visual Arts.