Collecting Critical Data Begins at Project Intake

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As we’ve discussed in previous articles, creative leaders are most effective in implementing operational changes when their decision-making is data driven. Quantitative data enables confident and swift decision-making and enables them to justify their decisions to their staff, their clients and executive leadership.


For information about how Cella can add value to your business through consulting, coaching, and training, please email This article was written by Cella Vice President Jackie Schaffer.

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