From How to Why

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When we start working, we’re focused on doing the tasks that need to get done. Designing, writing, filing, answering the phone—these are all tasks that, when done well, lead to a raise and a promotion to a position where you can do higher level tasks. The further you move away from that entry-level role toward senior leadership roles, the higher the expectation of your contribution—and it’s not your tangible contribution. This change in contribution is moving from the HOW to the WHY.

For information about how Cella can add value to your business through consulting, coaching, and training, please email This article was written by Cella Consultant Rena DeLevie.  


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